Walmart Plus: Price, Benefits, and Free Trial Details – Business Insider
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To better compete with Amazon, Walmart is launching a direct competitor to Amazon’s Prime membership called Walmart+ on September 15.
Walmart+ is positioning itself as a more affordable, equally robust alternative to Amazon Prime.
To lure Prime’s 150-million-plus members away from Amazon, Walmart will offer unlimited same-day delivery for 160,000 grocery items, tech products, and household essentials and a cheaper annual subscription fee of $98 a year compared to Prime’s $119 price.
As details on the upcoming service trickle in ahead of the launch, we’ll be updating this story with new info, but for now, you can learn more below about how Walmart+ will reportedly work, what kinds of perks may be included, how much it is expected to cost, and more.
When will Walmart+ launch?
Walmart+ launched September 15, after being delayed by the coronavirus pandemic.
How much will Walmart+ cost?
Walmart+ will cost $98 a year, undercutting Amazon Prime’s $119 annual subscription fee. A monthly subscription will cost $13 for both services. Interested shoppers can take advantage of a 15-day free trial.
What will it offer?
Walmart+ offers subscribers free same-day delivery on select products and discounts on gas.
The new service will offer unlimited same-day delivery for 160,000 grocery items, tech products, and household essentials, like Amazon’s Prime Now service. In-person shoppers, Walmart+ subscribers can use the Scan & Go feature on Walmart’s app, for touch-free checkout.
Members can also save up to five cents per gallon at 2,000 Walmart, Murphy USA, and Murphy Express gas stations.
How does it compare to Amazon Prime?
At launch, Walmart+ may beat Amazon Prime’s price but it’s surprisingly light on perks when compared in a head-to-head.
Amazon Prime offers subscribers access to hundreds of movies and TV shows on Prime Video with exclusive access to Amazon Original content like “The Boys” and “The Marvelous Mrs. Maisel,” music streaming through Amazon Music Unlimited, cloud photo storage, access to eBooks, and so much more.
It remains to be seen if Walmart+ will offer shoppers more than discounts on gas and delivery perks. In fact, Walmart has signaled that the subscription service could include an entertainment option in the future.
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