Elon Musk says Twitter’s verified service with colors to start next week By Reuters
Sign In/Free Sign Up
Stock Markets 4 minutes ago (Nov 25, 2022 04:05PM ET)
(C) Reuters. FILE PHOTO: Twitter app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration
(Reuters) -Twitter Inc is planning to roll out its verified service next Friday with different colored checks for individuals, companies and governments, after a botched initial launch led to a surge in users impersonating celebrities and brands on the platform.
Chief Executive Elon Musk on Friday allotted colors for the categories – gold for companies, grey for governments and a blue check for individuals including celebrities.
“Painful, but necessary,” he said, adding that verified accounts will be manually authenticated before a check is activated.
The revamped $8-per-month service will allow individuals to have a smaller, secondary logo of their organizations if verified by them, he said in another tweet on Friday. “Longer explanation next week.”
The social media platform on Monday delayed its relaunch to make it foolproof as the service is expected to help Twitter grow revenue at a time when Musk is trying to retain advertisers after buying the company last month for $44 billion.
The subscription service, which was termed by Musk as a “great leveler”, was paused on Nov. 11 as fake accounts mushroomed, forcing the world’s richest man to bring back the “official” badge to some users.
For instance, one user pretending to be drugmaker Eli Lilly (NYSE:LLY) and Co had tweeted that insulin would be free, setting off a drop in the company’s shares and forcing it to issue an apology.
The turmoil led several companies including General Motors (NYSE:GM) and United Airlines to pause or pull back ads on the platform. User growth on Twitter, however, is at an all-time high, according to Musk.
Elon Musk says Twitter’s verified service with colors to start next week
By Arriana McLymore and Doyinsola Oladipo RALEIGH, N.C./ NEW YORK (Reuters) – Inflation-weary shoppers were expected to turn out in record numbers for deals on Black Friday. But…
By Hilary Russ and Siddharth Cavale BETHESDA, Md./NEW YORK (Reuters) – Many shoppers looking for Apple (NASDAQ:AAPL)’s latest high-end phones returned empty handed from its stores…
By Nathan Layne (Reuters) -A Walmart (NYSE:WMT) supervisor who killed six co-workers at a store in Virginia on Tuesday bought a handgun the day of the shooting and left a rambling…
Trade With A Regulated Broker
Terms And Conditions
(C) 2007-2022 Fusion Media Limited. All Rights Reserved.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.