Joe Biden’s campaign has bet big on early swing-state advertising, bucking tradition and investing heavily in key states like Pennsylvania, Michigan, and Florida even before the November general election.
The campaign is investing heavily in TV spots and digital ads in the contested states, both to build up Biden’s brand early and signal to voters that the Democratic nominee is planning to compete vigorously. The early effort is designed to create an early edge over President Trump, who is expected to heavily invest in the swing states late in the game.
The Biden campaign has also launched Operation Vote, an unprecedented early voting effort that has spurred thousands of volunteers in key states to register new voters and encourage people to commit to casting ballots by mail or in person early in the election season.
The rare move to invest in key swing states early is a signal from the Biden campaign that it’s taking nothing for granted and that Biden will aggressively compete in the general election. It also indicates the campaign’s confidence in its ability to win in the key states necessary to win the White House in November.