Nikki Haley is betting on an electability message to win in 2024. She has created a political brand centered around being a strong fiscal conservative who is also a supporter of President Donald Trump. Haley has portrayed herself as more capable of bringing together the Republican party and appealing to both conservatives and moderates. She even reached out to former President George W. Bush, whom she served under, during her tenure as United Nations Ambassador. Haley has made trips to key states such as Iowa and New Hampshire to test the waters for her presidential bid. Her message of pragmatism over divisiveness appears to be resonating with GOP elites who are hungry for a more unified platform. In order for Haley’s messaging to be successful, she needs to continue connecting with voters beyond the party’s base and winning over independents if she has any hope of winning the White House in 2024.
