Stanley Quencher, an officially-branded Starbucks cup, caused a stir at Target stores around the country when it was released last week. The pink cup features a geometric quencher design, an embossed Starbucks logo, and a gold lid, prompting shoppers to flock to stores to snag the stylish new drinkware.
At one Target store in California, the release of the cup caused such a frenzy that customers began to line up in the aisles before the store even opened. Other customers reportedly fought over the cups, leading Target staff to step in to break up the commotion.
Though the cup was limited to a few select stores, shoppers quickly turned to the internet to find the cup. Social media outlets like Twitter and Instagram quickly became flooded with images of the sought-after cup.
It’s understandable why shoppers are clamoring to get their hands on the new cup; the combination of a pleasing design and a stylish gold lid make the cup a must-have item for any coffee lover. It’s no surprise that shoppers are willing to go to extreme lengths to own one.