Birria, a traditional Mexican dish made from goat or beef stewed for hours with a range of spices, has taken over restaurant menus across the U.S. The main reasons behind its rising popularity can be tied to several factors:
Cultural Influence: The U.S has a significant Hispanic population, which has immensely contributed to the diversity of its food culture. As food lovers increasingly embrace global flavours, traditional Mexican dishes like Birria are becoming more popular.
Food Trends: The rise of food trends and fads on social media platforms like Instagram and TikTok has also contributed to its popularity. The vibrant color, the rich broth, and the visibly tender meat make it a photogenic dish that’s spread virally.
Street Food Popularity: Street food has become increasingly popular, with Birria served as an accessible and versatile food option. It can be served in tacos, quesadillas, or as a stand-alone stew, making it suitable for different customer preferences.
Adaptability: Various regional American cuisines have adapted birria to include local ingredients and flavors. For example, birria ramen has become a popular dish in some regions, demonstrating the dish’s adaptability.
Food Trucks and Pop-ups: The presence of Mexican food trucks, stalls, and pop-ups in cities across the U.S has enhanced birria’s accessibility, attracting food lovers curious to try this trending dish.
The COVID-19 Pandemic: With the advent of the pandemic, many restaurants added comfort foods to their menus
