Apple’s push into artificial intelligence (AI) focuses on utilizing its army of developers to gain a competitive edge. The tech giant has provided its developers with tools and frameworks such as Core ML (machine learning) and ARKit (augmented reality) which enable them to create applications with more sophisticated AI capabilities. This approach allows Apple to benefit from the AI expertise and innovation power of its developer community rather than solely relying on in-house R&D.
The success of this strategy depends on a large, engaged developer community, and Apple has one of the largest with over 20 million registered developers. Developers’ advancements in AI also improve the overall user experience on Apple platforms, benefiting Apple indirectly. In a nutshell, Apple is leveraging the power of open innovation and knowledge sharing in its AI strategy.
Additional features on iPhone, such as Siri, also provide AI capabilities. By continually expanding these capabilities, Apple hopes to offer more personalized experiences for iPhone users. It’s a continual process where every developer’s productivity and innovation are rewarded by better user experience that leads to higher consumer loyalty.