General Motors (GM) recently made the decision to drop the ‘Ultium’ name for its electric vehicle batteries and technology. This action is indicative of the substantial changes happening in the EV sector as traditional automakers adapt to new trends and shifts in the industry.
Ultium was previously a name that GM had closely associated with their advanced electric vehicle technology, signifying the batteries’ high energy density, impressive range, and the brand’s focus on electrification. This change doesn’t imply a shift in the company’s EV strategy but rather a rebranding of their technology.
GM remains committed to its goal of achieving 30 electric vehicle offerings globally by 2025. The automaker will continue to produce and use their new generation batteries and technology, and it’s just the Ultium brand name that is going.
As for why GM chose to drop the name is unclear at the moment. It could be related to marketing decisions, a wish to simplify their branding, or a strategy to make their EV technology more relatable to consumers. Regardless, GM’s focus on electric vehicle technology and production remains unchanged.
