Key Facts
- Bybit EU launched its “Move Your Funds, Get Rewarded” campaign on 19 June 2026, running to 31 July 2026, ahead of the final 1 July 2026 MiCAR transition deadline.
- The campaign is open only to new users who have not previously held a Bybit EU account and who reside in the European Economic Area, excluding Malta.
- Three benefit tracks are offered: a new-user welcome package, fast-track VIP fee benefits from a $100 deposit, and 3% annualised cashback for deposits of at least $50,000.
- Bybit EU GmbH operates under a MiCAR licence from Austria’s Financial Market Authority (FMA) and is headquartered in Vienna.
- Quoted is Mazurka Zeng, CEO of Bybit EU; the maximum cashback payout is up to $30,000 USDC over 12 months.
Bybit EU has launched a limited-time incentive campaign to attract new users to its MiCAR-licensed European platform, timed to the final stretch of the bloc’s regulatory transition. The “Move Your Funds, Get Rewarded” campaign, which runs from 19 June to 31 July 2026, offers up to 3% annualised cashback on crypto top-ups, fast-tracked VIP benefits and card perks — positioning Bybit EU as a regulated destination as the 1 July 2026 MiCAR deadline forces the European market toward licensed platforms.
The MiCAR transition backdrop
The campaign is built around one of the most significant regulatory shifts in the history of the European crypto industry. The Markets in Crypto-Assets Regulation (MiCAR) establishes a unified framework for crypto-asset services across the European Economic Area, and as the national transition periods reach their final 1 July 2026 deadline, unauthorised Crypto-Asset Service Providers are expected to complete wind-down processes in line with guidance from the European Securities and Markets Authority (ESMA).
The practical effect is a market-wide migration toward regulated, locally aligned platforms — and Bybit EU is explicitly courting users who need to move funds off platforms that have not secured authorisation. Bybit EU GmbH operates under a MiCAR licence granted by Austria’s Financial Market Authority in May 2025, with its European headquarters in Vienna, serving users across the EEA with the exception of Malta.
The three benefit tracks
The campaign is open exclusively to new users who have not previously held a Bybit EU account and who reside in the EEA (excluding Malta). Eligible participants can access three distinct tracks.
The New User Welcome Package offers a regional top-up welcome gift starting from €20, plus a card welcome package worth up to €120 in bonuses and 100% cashback on eligible subscriptions — Netflix, Spotify and ChatGPT — in the first month, capped at €50.
The Quick Access to VIP Benefits track lets users who deposit a minimum of $100 in cumulative crypto top-ups unlock VIP fee-rate benefits without meeting the standard Bybit EU VIP asset or trading-volume thresholds. VIP tiers scale with deposit size, from a 30-day VIP 1 trial card (from $100) up to a 90-day VIP Supreme trial card (from $1,000,000), delivered via a time-limited trial card valid for 30 or 90 days from issuance.
The 3% Cashback on Crypto Top-Ups track is the headline incentive. Users who deposit at least $50,000 in cumulative crypto top-ups qualify for a 3% annualised cashback rate, paid monthly over 12 months in USDC. The cashback tier locks at the end of the registration period on 31 July 2026, monthly payouts are subject to a minimum spot trading volume requirement, and the deposit cap is $1,000,000 — implying a maximum total payout of up to $30,000 USDC over the year.
Executive comment
Mazurka Zeng, CEO of Bybit EU, framed the campaign around the regulatory maturation of the European market. “Europe is setting the foundations for a more mature and sustainable digital asset ecosystem,” she said. “As the MiCAR transition progresses, users increasingly value clarity, continuity, and platforms designed with long-term regulatory readiness in mind. Bybit EU was established to support that future — and this campaign reflects our commitment to making that transition rewarding for users who choose to move their funds to a licensed platform.”
Context: the race for regulated European share
The campaign is a clear play for market share at a moment of forced migration. With unlicensed CASPs winding down, a substantial pool of European users will need to move to authorised platforms over the coming weeks — and the incentive structure, weighted heavily toward larger deposits via the cashback track, is designed to capture exactly that flow.
Bybit EU was among the earlier movers to secure MiCAR authorisation, obtaining its licence alongside a small group of approved CASPs and establishing a Vienna base with plans to hire over 100 staff. The “Move Your Funds” campaign converts that first-mover regulatory position into a direct acquisition tool, leaning on the licence itself as the central selling point at precisely the moment regulatory status becomes a binding constraint for European users. The push also runs alongside Bybit’s broader product expansion, including its recent AI Subaccount launch and other moves across its global platform. As part of its broader European strategy, Bybit EU says it continues to expand through compliance-focused operations, local partnerships and educational initiatives across the EEA.
FAQ
What is the Bybit EU “Move Your Funds, Get Rewarded” campaign?
It is a limited-time incentive programme running from 19 June to 31 July 2026, open exclusively to new EEA users (excluding Malta) who have not previously held a Bybit EU account. It offers three benefit tracks: a new-user welcome package, fast-track VIP fee benefits from a $100 deposit, and 3% annualised cashback for deposits of at least $50,000.
How does the 3% cashback work?
Users who deposit at least $50,000 in cumulative crypto top-ups qualify for a 3% annualised cashback rate, paid monthly over 12 months in USDC. The tier locks at the end of the registration period on 31 July 2026, monthly payouts require a minimum spot trading volume, and the deposit cap of $1,000,000 implies a maximum total payout of up to $30,000 USDC over the year.
Why is the timing significant?
The campaign coincides with the final 1 July 2026 MiCAR transition deadline, after which unauthorised Crypto-Asset Service Providers are expected to wind down. Bybit EU GmbH holds a MiCAR licence from Austria’s FMA, and the campaign targets users needing to move funds to a regulated, locally authorised platform.
The campaign is a precise reflection of where European crypto competition now sits: with the MiCAR deadline turning regulatory authorisation into a hard prerequisite, licensed platforms are racing to absorb the users displaced from unlicensed venues — and incentive programmes like this one are the tool of choice. How much share Bybit EU captures will be an early indicator of whether first-mover MiCAR licensing translates into durable market position. This content is a marketing communication, is associated with risk, and does not constitute investment advice.
