In an effort to attract younger Hispanic voters, campaigns are turning to Spanglish


and bilingual messaging. For example, they can run ads and post content on social media platforms like Facebook and Instagram in both Spanish and English to show their commitment to bilingualism and cultural inclusivity. They can also speak directly to specific demographic groups through targeted paid media campaigns. Additionally, they can create Hispanic-focused messaging and imagery through effective targeting of influencers in key Hispanic communities. Campaigns should also look to harness the power of new media, such as mobile apps and streaming services, to reach out to Hispanic youth too. Finally, campaigns should make sure to prioritize relationship building and direct voter contact via phone banking and other methods in Hispanic communities. This will not only show their commitment to the issue, but it will also help to build trust and motivate people to turn out to vote.

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