WWE is returning to NBCUniversal’s USA Network with a deal worth more than $1.4 billion.
Under the terms of the five-year agreement, USA Network will continue to air WWE’s flagship program “SmackDown Live” for the next five years. According to the deal, USA Network will also get the exclusive right to air WrestleMania and two new WWE series.
This deal marks a return for WWE on USA Network. For the past two and a half years, “SmackDown” aired on Fox. Previously, USA Network had aired the show from its inception in 1999.
The won’t just benefit WWE. USA Network could potentially benefit. With “SmackDown” airing alongside USA Network’s other popular shows, the channel could see an increase in viewership. Additionally, WWE’s popular and iconic characters like John Cena, Becky Lynch, and Ronda Rousey will likely attract a younger demographic to the channel.
The deal is expected to be a positive one for WWE as well, as it will provide the promotion with a more secure future. With this agreement, WWE will be able to earn more stable and dependable revenue for its programming. Moreover, the move away from Fox might also help WWE solidify its relationship with its loyal fanbase.