The Biden-Harris campaign is reportedly weighing whether to join the social media platform TikTok, which is popular among younger voters, months after the Trump administration announced a ban on the app from federal devices amid security concerns. Sources familiar with the situation told Axios that the Biden campaign is considering all “avenues” for connecting with Gen Z and millennial voters, including creating an official TikTok account for the Democratic presidential ticket. Joining the app could help the campaign leverage the platform’s wide reach among young voters, many of whom have flocked to the app to share their views on politics, as well as a range of other topics. While Biden’s team is reportedly still in the exploration phase to determine the efficacy of joining the platform, it would be a significant reversal given the federal ban imposed this past summer.
